New District Brewing Company is a craft beer brewery located just outside Washington D.C. Their focus is creating unique, premium craft beers for an affluent clientele who hobnob with the Washington elite. When New District engaged us, they were a startup business still in the process of constructing their brewery location.
New District needed a chic web presence to appeal to their clientele. Since they were a young business, it was our responsibility to create an online identity and reputation that would set them up for success. In addition, New District needed a platform to showcase their products, promote events, acquire contacts, blog, as well as disseminate information about who they are and how to find them. Lastly, New District needed to leave the door open to add a full e-commerce solution to their website in the future.
Coffey Machine Media created a web strategy for New District. Leveraging the extensibility of WordPress, we built a website that their web manager can log into and update every day on her own. Together, we chose a pre-built WordPress theme that was in-line with their needs and style. Then we heavily customized and enhanced it to fit their content and to meet Coffey Machine Media’s standards of excellence.
We also integrated Google maps and migrated many PDFs into “blog posts” that the owners had been distributing via email for years prior. The WordPress implementation stands ready to integrate the WooCommerce plugins which can enable them to run an e-commerce store in the future when their business is ready to take these steps.
We also made the trip to photograph their soft launch event. This enabled us to highlight their business with images that are sleek, professional, and completely their own. It gives the website an aura of individuality, separating them from their competition.
The end result is a website that has helped define New District’s reputation as classy and upscale. The website regularly gets thousands of visits per week, and has been instrumental in enabling the owners to build a popular and successful brewery.
WordPress, Photography, Design, Consulting